Frequently Asked Questions - Advertising

Advertising placement: Do I have to place all advertising through the Contractor?

Yes, if you are a Non-Corporate Commonwealth Entity under the Public Governance, Performance and Accountability Act 2013  (PGPA Act), all advertising must go through the Contractor. Corporate Commonwealth Entities under the PGPA Act are not mandated to place their advertising through the Contractor.

At what point am I committing funds?

Once a Participant has provided the Contractor with a signed MBA, this becomes the ‘contract’ between the Participant and the Contractor, and the funds have been committed. Participants should ensure that relevant internal approvals are in place prior to this commitment. If a Participant withdraws an advertisement after an MBA has been approved and signed by the Participant. The Participant may be required to reimburse the Contractor for Fee for Service items.

I need to urgently book advertising. Can I direct the Contractor to book this without a signed MBA?

No. Under the Deed, the Contractor cannot book or place any advertising without a signed MBA.

Invoicing: Can I ask the Contractor to invoice my department for services not yet performed?

No. The Deed does not allow the Contractor to invoice Participants for services not yet rendered.

Can I dispute an invoice that I think is incorrect?

Yes, however any amount on the invoice that is not in dispute should be paid.

Reporting: Do I have to comply with AusTender reporting obligations under CPRs in relation to this Whole-of-Government arrangement?

Yes, if you are a Participant bound by the CPRs and the expenditure exceeds $10,000. Refer to the AusTender Reporting Advertising Guide for further information on AusTender reporting.

Do I need to comply with the Indigenous Procurement Policy (Reporting requirements) if I use the WoAG Advertising Arrangement?

Yes. The Master Media Agency has a single Indigenous Participation Plan (IPP) managed by Finance for the entire value of the contracting arrangement.

Where an entity is reporting the estimated aggregate advertising expenditure under the SON for a financial year, the entity and the Master Media Agency will not need to report separately to the Indigenous Procurement Policy Reporting Solution (IPPRS). Once the notice is received through IPPRS, the entity should ‘exempt’ the IPPRS Minimum Mandatory Requirements (MMR) record and note the reason for the exemption is that the IPP is managed centrally by Finance under a whole-of-Commonwealth arrangement and quote SON4094781.

If an entity is undertaking a specific campaign under this SON and the Media Booking exceeds $7.5m, then individual IPPRS reporting obligations will apply as per the IPP policy. 

Customer feedback: How do I provide feedback about advertising services provided by Universal McCann?

You can provide feedback by contacting Universal McCann in the first instance:

Campaign advertising and general enquiries
Lisa McMillan
Managing Director
Phone: +61 2 8586 2009
Email: Lisa.McMillan@umww.com

Non-campaign advertising
Phone: +61 7 3105 3103
Email: ausgov.noncampaign@umww.com

Verification and invoice enquiries
Simon Grace
Head of Partnerships, Government
Phone: +61 2 9994 4232
Email: simon.grace@umww.com


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