Advertising campaigns are required to be evaluated using a whole-of-government campaign evaluation framework. A single supplier provides insights, benchmarking, tracking and evaluation research services for all advertising campaigns with total budgets above $500,000 per financial year.
Painted Dog Research Pty Ltd (ABN 69 127 671 087) were appointed to undertake these campaign evaluation services under a Head Agreement for the Campaign Evaluation Services Arrangement (CESA) (SON4271815) effective from 30 October 2026.
Under the agreed research framework, the supplier delivers formal evaluations of advertising campaigns undertaken by departments and agencies (non-corporate Commonwealth entities) subject to the Public Governance, Performance and Accountability Act 2013 (PGPA Act), with the exception of the Australian Electoral Commission.
