Campaign Evaluation

Advertising campaigns are required to be evaluated using a whole-of-government campaign evaluation framework. A single supplier provides benchmarking, tracking and evaluation research services for all advertising campaigns with total budgets above $500,000 per financial year.

Hall and Partners Pty Limited (ABN 28 130 990 288) were appointed to undertake these campaign evaluation services under a Deed of Standing Offer effective from 1 July 2022.

Under the agreed research framework, the supplier delivers formal evaluations of advertising campaigns undertaken by departments and agencies (non-corporate Commonwealth entities) subject to the Public Governance, Performance and Accountability Act 2013 (PGPA Act), with the exception of the Australian Electoral Commission.

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