Central Advertising System

The Department of Finance administers the Commonwealth Government’s Central Advertising System (CAS), which is the coordinated procurement arrangement that consolidates government advertising expenditure and buying power to secure optimal media discounts on Commonwealth-wide media rates.

Universal McCann (UM), a division of Mediabrands Australia Pty Ltd, is the Australian Government’s new master media agency for an initial period of three years from 1 July 2018.

Non-corporate Commonwealth entities must place all of their advertising through the CAS. Other government organisations that can use and access the rates, terms and conditions that the Commonwealth has negotiated include:

  • Corporate Commonwealth entities and Commonwealth companies under the PGPA Act; and
  • organisations provided with Commonwealth funding for advertising or communications purposes.

Organisations seeking authority to access the CAS should contact the Government Advertising Arrangement Management team at advertising@finance.gov.au in the first instance.

Back to top

Contact for information on this page: Communications Advice Branch or Procurement Management Branch

Last updated: 02 July 2018