Central Advertising System

The Department of Finance administers the Commonwealth Government’s Central Advertising System (CAS), which is the coordinated procurement arrangement that consolidates government advertising expenditure and buying power to secure optimal media discounts on Commonwealth-wide media rates.

Universal McCann (UM), a division of Mediabrands Australia Pty Ltd, has been appointed as the Australian Government’s new master media agency for an initial period of three years from 1 July 2018.

UM’s appointment follows a competitive open tender process undertaken by the Department of Finance. The new Deed of Standing Offer for Master Media Agency Services for the Australian Government will replace the current arrangement with the incumbent master media agency, dentsu X.

Finance is working with UM, dentsu X, and customers of the arrangement to ensure a smooth transition. Finance will provide customers with information on transition preparation in the coming weeks.

In the meantime, customers should continue to contact dentsu X for any advertising requirements up to and including 30 June 2018.

Non-corporate Commonwealth entities must place all of their advertising through the CAS. Other government organisations that can use and access the rates, terms and conditions that the Commonwealth has negotiated include:

  • Corporate Commonwealth entities and Commonwealth companies under the PGPA Act;
  • the Northern Territory and Australian Capital Territory governments; and
  • organisations provided with Commonwealth funding for advertising or communications purposes.

Organisations seeking authority to access the CAS should contact the Government Advertising Arrangement Management team at advertising@finance.gov.au in the first instance.

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Contact for information on this page: Communications Advice Branch or Procurement Management Branch

Last updated: 16 April 2018