Central Advertising System

The Department of Finance administers the Commonwealth Government’s Central Advertising System (CAS), which is the coordinated procurement arrangement that consolidates government advertising expenditure and buying power to secure optimal media discounts on Commonwealth-wide media rates.

Non-Corporate Commonwealth entities subject to the Public Governance, Performance and Accountability Act 2013 (PGPA Act) are required to contact the government’s Master Media Agency—dentsu X—to place their advertising through the CAS.

Other government organisations that can use and access the rates, terms and conditions that the Commonwealth has negotiated include:

  • Corporate Commonwealth entities and Commonwealth companies under the PGPA Act;
  • the Northern Territory and Australian Capital Territory governments; and
  • organisations provided with Commonwealth Government funding for advertising or communications purposes.

Organisations seeking authority to use the CAS, should contact the Government Advertising Arrangement Management team at advertising@finance.gov.au in the first instance.

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Contact for information on this page: Communications Advice Branch or Procurement Management Branch

Last updated: 11 December 2017