ABN 44 350 636 020 www.sbresearch.com.au
- Research agency specialising in retirement and people of mature age. We are a Sydney-based research agency, specialising in research about the 'mature age', 'older' or 'retiree' markets.
- Plain language content /message testing specialists
We are also plain language research specialists. We use message and content testing to help our clients develop simpler documents such as statements, letters, and forms.
Our testing frameworks are based on plain language principles, neuroscience, interaction design, and behavioural psychology.
Research methods
We offer qualitative and quantitative research. We are all classically trained researchers with the full range of techniques and methods at our fingertips.
Academically, we are social scientists. Our consultants are trained in at least one of: anthropology, psychology, sociology, literature, linguistics, semiotics, marketing, behavioural science, and interaction and service design. We are not boxed in by commitment to only one discipline.
Clients have included ASIC, the ACCC, the Productivity Commission, the NSW Police Force and many financial services organisations.
Standards and certification
- Company Partners of the Research Society
- ISO20252 accreditation
- The Science of Plain Language Certification
- Design Thinking certification
- Customer Journey certification
- Accessibility: How To Design For All certification
- Advanced Semiotics (MRS)
