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Government Advertising Management

Index

• Campaign Advertising
  • Guidelines on Campaign Advertising
  • Business Planning Processes for Campaign Advertising
  • Important things to know about Campaign Advertising
  • Report on Campaign Advertising by Australian Government Departments and Agencies
• Non-Campaign Advertising
  • Guidelines on Recruitment Advertising

Central Advertising System (CAS)

The Department of Finance and Deregulation (Finance) operates the Central Advertising System (CAS), which consolidates government advertising expenditure and secures optimal media discounts on Commonwealth wide negotiated media rates. In operating the CAS, Finance manages the contracts of two media specialists which assist in media planning, placement and rates negotiations with media outlets. Universal McCann handles all campaign media planning and placement, and Adcorp Australia Limited places all non-campaign advertisements, such as job vacancies, tender and public notices.

All Australian Government departments and agencies that are subject to the Financial Management and Accountability Act 1997 [](FMA Act) are required to place their advertising through the CAS.

Other government organisations which may use the CAS and access the rates, terms and conditions that the Commonwealth has negotiated include:

• agencies covered by the Commonwealth Authorities and Companies Act 1997 [];
• the Northern Territory and Australian Capital Territory governments;
• Commonwealth statutory authorities and government business enterprises; and
• organisations provided with Australian Government funding for advertising or communications purposes.

Communications Multi-Use List (CMUL)

The Department of Finance and Deregulation manages a whole-of-government Communications Multi-Use List (CMUL) of communications experts interested in working on Australian Government advertising and information campaigns. Applications are sought from organisations with experience and expertise in the following five specialist categories:

• Advertising
• Market and social research
• Public relations
• Communicating with Indigenous Australians
• Communicating with people from non-English speaking backgrounds

More information on how to submit an Application for Inclusion for the Communications Multi-Use List is available on AusTender [].

Department of Finance and Deregulation Contact Details

Postal Address
Department of Finance and Deregulation
John Gorton Building, King Edward Terrace
PARKES ACT 2600

Branch Manager
Laurie Van Veen
Phone: (02) 6215 3178

Contact for information on this page: Government Advertising

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