Mitchells appointed as the Australian Government’s master media agency

John Sheridan - CIO & CISO

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Hi all,

I am pleased to announce that Mitchell and Partners Australia Pty Ltd (Mitchells) has been appointed as the Australian Government’s master media agency for an initial period of four years. Mitchells was awarded the contract following a competitive open tender process undertaken by the Department of Finance, which was overseen by industry, probity and legal advisers.

Mitchells, in an alliance with Adcorp Australia Ltd, will provide both campaign and non-campaign advertising services and deliver operational efficiencies to departments and agencies through the amalgamation of advertising services, the use of an online system and increased visibility of transactional data.  Mitchells will also be offering a number of optional services under the contract such as econometric modelling and creative content development and production services.

It is mandatory for departments and agencies covered by the Financial Management and Accountability Act 1997 to use the arrangement for media planning, buying and placement.  Bodies covered by the Commonwealth Authorities and Companies Act 1997 will have the option to utilise the arrangement.

Finance is planning for a smooth transition for users of the advertising arrangement and will be in contact with departments and agencies over the next few weeks.




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Comments (2)

Just wondering if it will be out of the sydney or melbourne office?

Mitchell and Partners Pty Ltd’s head office is in Melbourne and will co-locate with their alliance partner, Adcorp, in Canberra. Mitchells has a national presence, with operations across Australia including Sydney, Brisbane and Perth.

Last updated: 17 August 2016