Content Strategy Development: Content Schedule

Author: 
AGIMO - WPG Review Team
Category: 
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Many of the visitors to this blog would also be aware of the work of the Government 2.0 Taskforce, and the issues they're attempting to address.

There are some topics that are outside the taskforce's terms of reference that we are aiming to develop new guidance on in the coming months, including:

  • Using third-party hosted web services (APIs, embeddable widgets, etc.)
  • Rich Internet Applications (RIA)
  • User-generated content
  • Web Analytics Standard Metrics
  • Mobile web

Of course, the resources allocated to this work will need to be balanced against the more pressing tasks of:

  • Any work required to implement taskforce findings
  • Reviewing, validating and (where necessary) expanding existing content
  • Consolidating existing external content

Many of these tasks will be occurring in parallel, with some external dependencies well outside our control. The 'big bang' launch of a new site is likely to be secondary to our core goal; getting the right advice out to agencies as soon as possible.

This means that we'll be aiming to release guidance content as it becomes available for publishing, rather than as a 'suite' of  new guidance, stored away for the big 'new website release date'.

Often, this may be introduced as additions to existing guidance - at which point we'll  mention any changes via this blog and the AGIMO WebManager's mailing list.

When taking review cycles into account, a content schedule becomes less of a project plan, with fixed start and end dates, and more of a roster (particularly with varying review periods and release cycles).

With all this new content being developed and published, we'll need to ensure that our existing information architecture is still able to accommodate the expansion of topics. Just in case it doesn't, we've been exploring several alternatives.

We'll explore some of those alternatives in the next post.  In the meantime, feel free to comment below on any content schedules or review cycles you've seen or used before.

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Last updated: 27 July 2016