Campaign Evaluation

Advertising campaigns are required to be evaluated using a whole-of-government campaign evaluation framework. A single supplier provides benchmarking, tracking and evaluation research services for all advertising campaigns with total budgets above $500,000 per financial year.

Hall and Partners Pty Limited (ABN 28 130 990 288) were appointed to undertake these campaign evaluation services under a Deed of Standing Offer effective from 1 July 2018.

Under the agreed research framework, the supplier delivers formal evaluations of advertising campaigns undertaken by departments and agencies (non-corporate Commonwealth entities) subject to the Public Governance, Performance and Accountability Act 2013 (PGPA Act), with the exception of the Australian Electoral Commission.

Hall and Partners Pty Limited (ABN 28 130 990 288) were appointed to undertake these campaign evaluation services under a Deed of Standing Offer effective from 1 July 2018.

Last updated: 02 October 2018