Appendix A:Advertising and Market Research

• Appendices
• Appendix A: Advertising and Market Research
• Appendix B: Freedom of Information
• Appendix C: Discretionary Grants and Grants in Aid
• Appendix D: Occupational Health and Safety
• Appendix E: Staffing Overview
• Appendix F: Commonwealth Disability Strategy
• Appendix G: Ecologically Sustainable Development and Environmental Performance
• Appendix H: Corrections to the 2007-08 Annual Report

Advertising and Market Research

During 2008-09, the total expenditure for advertising and market research over the reporting threshold of $10,900 (including GST) amounted to $1,918,882. Of this sum, $759,170 was administered expenditure relating to an efficiently functioning Parliament (Outcome 3). This compares with $1,589,913 ¹ in 2007-08, which included $131,516 associated with the Telstra 3 sale and $649,500 relating to Outcome 3.

Details of payments, as required under the Section 311A of the Commonwealth Electoral Act 1918, are contained in Table 15 below.

Table 15: Advertising and Market Research Expenditure

Organisation	Purpose	Expenditure Inc GST($)
Advertising Agencies
Gavin Anderson & Company (Australia) Ltd	Communication advisory services for the Telstra 3 final instalment collection process.	32,581
Market Research Organisations
Colmar Brunton Social Research Pty Limited	Provision of market research services in relation to stage two (design phase) of the Australian Government Online Service Point.	38,856
Roy Morgan Research Pty Ltd	Provision of business advisory services in relation to research and analysis for the measurement of e-government services.	186,451
Taylor Nelson Sofres Australia Pty Limited	Market research services for the Australian Government Online Service Point.	390,634
Media Advertising Organisations
Australian Public Service Commission	Public Service Gazette 2008-09 Subscription.	36,989
Couch Creative Pty Limited	Graduate Program advertising and marketing.	51,485
HMA Blaze Pty Limited	Recruitment, tender and office relocation advertising (includes $759,170 administered expenditure for an efficiently functioning Parliament – Outcome 3).	1,070,832
HMA Blaze Pty Limited	Advertising to invite communications consultants to apply for the communications multi-use list.	20,550
Fairfax Media Publications Pty Limited	On-line recruitment advertising.	20,790
Unimail Pty Limited	Graduate Program advertising and marketing.	69,714
Total expenditure for payments over $10,900		1,918,882

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