Non-Campaign Advertising
Definition
Non-campaign advertising is simple, informative advertising that generally appears only once or twice and contains factual statements not intended to promote or advise government policies or programs.
Non-campaign advertisements is generally limited to staff recruitment, public notices, auction and tender notices, and invitations to make submissions or apply for grants.
Non-Campaign Advertising Placement
All departments and agencies subject to the Financial Management and Accountability Act 1997 are required to place their non-campaign advertising through the master media agency, Adcorp Australia Limited [
]. The contract commenced on 1 June 2009 for an initial term of three years.
The contract has been extended for a further 12 months, and will end on 5 May 2013.
The relevant Standing Offer Notice (SON182272) can be found at AusTender [].
Non-Campaign Master Media Placement Agency Contact Details
Adcorp Australia Limited
Level 2, 131 City Walk,
Canberra, ACT 2601
Phone: (02) 6203 4500
e-mail: cas@adcorp.com.au
General Manager
Sarah Moon
Phone: (02) 6203 4539
Mobile: 0417 047 995
e-mail: sarahmoon@adcorp.com.au
Contact for information on this page: Procurement Implementation Branch