Reports on Australian Government advertising

In keeping with the Australian Government’s commitment to enhance accountability and transparency in campaign advertising, the Government has introduced biannual reporting on campaign advertising expenditure.

The campaign reporting framework consists of a Full Year Report and a Half Year Report.

The Full Year report covers the full financial year and provides data on both direct media placement expenditure and associated indirect campaign advertising expenditure. It also reports on the campaign advertising framework.

The Half Year Report covers the first half of the financial year and only reports media placement expenditure.

Both reports cover campaigns with expenditure in excess of $250,000 by department and agencies subject to the Financial Management and Accountability Act 1997.

In September 2009, the Australian Government released the inaugural full year report.

Half Year Report

The second Half Year Report covers the period 1 July to 31 December 2009

Campaign Advertising by Australian Government Departments and Agencies – Half Year Report 1 July to 31 December 2009 PDF version [PDF Document 413 KB]

Campaign Advertising by Australian Government Departments and Agencies – Half Year Report 1 July to 31 December 2009 RTF version [RTF Document 754 KB]

The first Half Year Report covers the period 1 July to 31 December 2008

Campaign Advertising by Australian Government Departments and Agencies – Half Year Report 1 July to 31 December 2008 PDF version [PDF Document 662 KB]

Campaign Advertising by Australian Government Departments and Agencies – Half Year Report 1 July to 31 December 2008 Zipped RTF version [Zipped Document 1.2 MB]

Full Year Report

Campaign Advertising by Australian Government Departments and Agencies - Full Year Report 2008-09 PDF version [PDF Document 685 KB]

Campaign Advertising by Australian Government Departments and Agencies - Full Year Report 2008-09 Zipped RTF version [Zipped Document 777 KB]

Contacts for Further Information

Department of Finance and Deregulation
Communications Advice Branch
Phone: 02 6215 2677
website: finance.gov.au
email: governmentadvertising@finance.gov.au

Copyright Notice

© Commonwealth of Australia 2009
This work is copyright. You may download, display, print and reproduce this material in unaltered form only (retaining this notice) for your personal, non-commercial use or use within your organisation. Apart from any use as permitted under the Copyright Act 1968, all other rights are reserved. Requests and inquiries concerning reproduction and rights should be addressed to Commonwealth Copyright Administration, Attorney General’s Department, Robert Garran Offices, National Circuit, Barton ACT 2600 or posted at http://www.ag.gov.au/cca [External Site]


Contact for information on this page: Government Advertising


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Last Modified: 12 April, 2010