Campaign Planning Guide
The Campaign Planning Guide explains the processes for departments and agencies when developing, implementing and evaluating government advertising campaigns. There is also some information in this Guide about government information campaigns.
This publication is a useful reference tool for campaign managers and communications officers, but will also be valuable for Australian Public Service employees involved in a communications management, implementation or operational role.
- Campaign Planning Guide September 2012 [
347 KB] - Campaign Planning Guide September 2012 [
553 KB]
Contact for information on this page: Communications Advice Branch