Guidelines on Information and Advertising Campaigns by non-corporate Commonwealth entities

The Guidelines on Information and Advertising Campaigns by non-corporate Commonwealth entities came into effect from 1 February 2015. They provide a framework for the conduct of all publicly-funded information and advertising campaigns.

Finance is responsible for supporting the administration of the Guidelines. Entities should engage the Communications Advice Branch of Finance early in the development of campaigns to ensure that relevant requirements are met.

Non-corporate Commonwealth entities under the Public Governance, Performance and Accountability Act 2013 (PGPA Act) must comply with the Guidelines on Information and Advertising Campaigns by non-corporate Commonwealth entities (Guidelines).

Within the Guidelines, where the word ‘must’ is used, it signals that there is a mandatory requirement. Where the phrase ‘must not’ is used, it signals that certain actions or practices are not to be undertaken by entities or officials. Actions or practices that relate to the sound administration of campaigns in order to demonstrate compliance with the Guidelines are denoted by the word ‘should’.

 

Contact for information on this page: Communications Advice Branch

Last updated: 16 July 2015